Charming Music

Examples: Product slides change beside a spoken demonstration

Compare the ukulele and piano pulse with your slide changes; keep the melody low enough to leave room for the speaker.

Try Feeling Fine: featuring ukulele, glockenspiel, piano and drums.

Examples: Family photos dissolve into recent home videos

Audition the gentle strings and bells against quieter photo transitions; shortlist the track only if its brighter rhythm suits the montage's emotional arc.

Try Tales By Firelight: gentle strings, and bells create a slightly dreamy and happy mood.

Examples: Ice cream is scooped and served outdoors

Try the guitar and flute texture under close-up serving shots; compare its cheerful pace with the cuts in your final advert.

Try Caribbean Dance: strumming guitar, delicate flutes and ethnic percussion.

Examples: Toy characters gather around a miniature table

Listen for the clockwork feel and skipping counter-melody as characters move; check whether the rising flute leaves room for dialogue.

Try Toys Tea Party: a clockwork toy feel, including a skipping music-box counter-melody.

Examples: A presenter explains steps over travel footage

Test instrumental Charming music against your tutorial narration; check for chopped vocal elements and leave space around spoken instructions.

Try Away With Me: featuring chopped vocal elements, downtempo double bass and pianos.