Music is one of the elements that can connect your customers to your business. Whether you use music for your store, the waiting room in your office or you are looking for music for business videos, having some nice tunes that can help your customers relax can bring tremendous benefits.
Statistics come to back this up by revealing that more than 80% of shoppers say they enjoy listening to music while roaming the stores, while other people state that hearing some nice tunes before entering a meeting will make them feel more at ease.
When it comes to gyms, the music tempo is extremely important to set up the workout pace of the members. The reason behind this is in the fact that, when listening to music, people lower their inattentional blindness to unexpected stimuli and are able to perform tasks much more efficient. When it comes to coffee shops and restaurants, it not necessarily the rhythm that is important, but the volume. When the volume is too high, customers have a hard time communicating and can interact with the customer service process.
When including music in your videos, whether they are ads for a particular product, or simply social media content, pay attention to the way you want people to feel in regards to the video. What message does it send and how can you get watchers to connect with it?
In the end, everybody knows that humans and music are deeply connected. Adding music to your business involves small to zero costs, but can become key to increasing the customers’ perception about your brand, influence their purchase decision and have a huge impact on their mood.
In order to avoid any legal issues, you need a license for any type of music that you use. If you choose to play music in a store you need a public performance license, which is issued by organizations such as ASCAP, BMI, and SESAC.
When it comes to music for video ads, or even Facebook business music that is used in videos, you need a synchronization license, as well as a master use license from the copyright owner.If the music you are playing is not legal music for business use, your materials can be taken down from the online or you might be faced with a copyright lawsuit that can be quite expensive.
If you don’t want to spend a fortune to get music licensing for small business, you always have the option to play royalty free music for business use. This includes a selection of songs that are free to use for your needs.
You can choose from a variety of songs that can calm, engage and influence your customers in many ways. You may be familiar with how music influences the retail industry, but the same things happen with restaurants, cafes and gyms, as well as offices and even hotels.