Corporate videos can designate a series of different concepts and types of videos. From training videos to product presentation videos and internal video announcements, all these have to share the same features: to be engaging, inspiring, and motivating for the viewer.
To engage easier the audience with your corporate videos, specialists recommend paying attention to the background music on your videos. But choosing the right type of music for corporate videos is not as easy as it might look. To ensure all your videos are up and running on the web without any copyright issues, always pick royalty free corporate music.
This type of music can be just as engaging as the music of your favorite artist, without the hassle. In addition, follow the pieces of advice below to determine what type of royalty-free music you should choose for corporate videos to make them engaging and thrilling.
Establish how do you want to make your audience feel when watching your videos. Should they be excited about a new product launch? Should your video evoke tranquility and let the audience focus on the information it presents? Or do you want to make your viewers feel warm and fuzzy when watching a video testimonial?
Once you establish what emotions you want to make your audience live, you can go ahead and select the perfect piece of corporate music from a dedicated platform. While music licensing and copyright issues might prevent you from using your favorite piece, royalty-free platforms are the best answer in this case.
While song-form music might seem like a good idea, it isn’t. Corporate video music should be simple and let the audience focus on the information and emotion, rather than on the music structure and lyrics. Specialists recommend using looping sections of songs or instrumental songs exclusively, instead of pieces with the following structure: verse, pre-chorus, chorus, verse, chorus, bridge, and a massive double chorus. This is far from being ideal for corporate videos.
Music for corporate video pieces is best when you keep it in the background. Choose a piece of music that won’t fight with the narrative structure and won’t draw the attention away from the information presented. Ideally, the volume of your song won’t overwhelm the voice-over, if there is one. If not, the volume should allow people to easily read the information on your slides.
Remember: the most successful background music is the music you don’t know it’s there!
Corporate video music can be a great tool to hide audio cuts and tough edits and to direct the mindset and emotions in the right direction. When choosing the music for your videos, ensure you know from the beginning how you want your audience to perceive your presentation. Then, only choose the music that seems to be fit for it.