An Effective Tool for Customer RelationsIf it’s a caller tune hold, then it is important that the tune you select feels like a warm greeting. Choose a soft and merry tune, or perhaps a jingle specific to your business.
More than seventy percent of callers, on average, are put on hold when calling a business. This means that for more than half of your existing and potential customers are going to inevitably go through this. You can actually use this small timeframe to your advantage.
Do Not AdvertiseThis is a common mistake. The whole idea of good background music on hold is that you empathetically communicate to the caller that all phone lines are busy and that the customer service agents will get to you as soon as they can. If you fill that gap playing recordings of your ads, chances are that people are going to cancel the call. They did not call you to have you talk about your services while you put them on hold. Imagine how you would feel if you’re calling to complain about service quality and you get to hear advertising gimmicks while on hold.
Nothing That Would Ramp Up Their MoodWhen it comes to picking out a tune, make sure that you get one that sounds light and ‘feel-good’. If the mix on your on hold phone setting is aggressive, even if slightly so, a person who has some concerns about your product or service may be subconsciously influenced to be even more aggravated. There’s ample research on that. On hold music is just another behavioral cue you can use to your advantage.
It is very important that you download a good tune and play that mp3 & wav continuously so that the caller understands that the business is sensitive towards their needs as well.