When marketing, product music is chosen taking into account the value it adds to the whole thing. Do you want the background music to support the message you are conveying? Do you simply want it for dramatic effect? Or maybe you just want music for radio ads and are searching for an attention grabbing beat.
A neat trick is to choose music that goes nicely with the opening of the ad so and then at the end of it. Music helps to hold your message together, sets the tone you want, and essentially make the whole video seem complete. You can even up the sound at several intervals throughout the video.
If you are on a budget, you do not really need a composer to make a jingle for you. You can always download great royalty free music that have well categorized mp3 wav selection In fact with this you can even chose more than one background beat and incorporate that into music for radio ads or TV.
Always think about your target demographic when you are choosing a tune for a video. Your target market may just have a preference for a specific taste in music – this could be indie rock, electronic, or hip hop.
When people hear tunes from the genre they like, they will respond more favorably to your commercial or marketing video. If you cannot pinpoint one particular genre, then the best way is to go with a background tune that caters to a broad audience.