Advertising Music

FAQ – Advertising Music

What track lengths work best for 6, 15, and 30 second ads?
Short bumpers land with a one-bar hook and a button ending. Fifteens feel tight with a clear verse-sized idea. Thirties benefit from a simple A–B structure so you can open, demonstrate, and close on time.

Vocals or instrumental under voiceover?
Instrumental beds keep copy clean. If you want a vocal feel, use light “ooh” textures or a brief chorus hook for the open, then return to instrumental for body copy and prices.

How do I reuse one theme across many variants without fatigue?
Keep the same motif and swap instrumentation, key, or intro length. Build a small palette of a hook, a neutral bed, and a softer alt so creative can rotate cues across placements.

How loud should music be for TV, YouTube, and TikTok?
Set music 6–9 dB under VO, tame bright highs, and land cuts on bar lines. TV mixes prefer more headroom, while vertical video benefits from a firm low end at modest level so speech still pops on phones.

Is the license valid for paid social, OTT, and in-store screens?
Yes, the standard ad license covers typical placements. Check the project scope during checkout for broadcast or special cases, then keep the PDF with your deliverables for clearance.

Which formats should I download for ad platforms and editors?
WAV for master delivery and final renders, MP3 for quick previews. If your edit needs tight timing, pick versions with cutdowns and loop sections so 6, 15, and 30 second spots line up fast.