An incredibly versatile style of music, it can be enjoyed by people of all ages, wherever they are during the day. Inclusive, inoffensive and varied, it has roots in folk music and is open to musicians from any genre. Enjoyed across the globe, it focuses on humans and our sense of self. After a number of decades of quite dark music in many genres, this is a welcome change.
A modern concept, believed to have started in the 1940s, it rose to popularity during the 1950’s. The focus is on the listener’s experience, with a desire to ensure that they are left in a positive state. In this way, the music is created to benefit the listener physically, mentally and spiritually. As a result, this is a popular, successful and growing genre.
Pieces may or may not include lyrics. When lyrics are present, they too will add to the motivated, relaxed, calm and happy feelings that the music evokes. Bright, cheerful and lively, the structure and components of the music reflect the mood that is being created. Typical instruments are: drums, electric guitars, percussion, glockenspiels, wind and string instruments.
Colorful music spans a range of genres, including pop, hip-hop and dance. Beats are short, rhythms are repetitive and the pace is quick. When there are lyrics, they play an important role in conveying the message. Energizing, these modern pieces are not just used for dancing, but also as a soundtrack to motivate yourself or others, for example at the gym or at a training event.
Used widely across the corporate world, Colorful music is big business. These pumping tunes are being used by advertisers, broadcasters, retailers and other industries to endear us towards their organisations. The catchy beats are used frequently across a wide range of media, meaning that their popularity can spread quickly.