Cool Music

FAQ – Cool Music

What makes a track feel “cool” instead of cheesy?
Keep arrangements lean, with warm mids and controlled highs. Let one clear motif carry the mood and avoid busy drum fills that pull attention from the visuals.

Which tempos work for product B-roll, fashion clips, and travel reels?
Product B-roll feels confident around 90–105 BPM. Fashion and lifestyle edits sit well at 100–115 BPM. Travel reels can go 105–120 BPM if cuts are fast, but keep percussion simple.

Should I choose an instrumental bed or a short song hook?
Intros and end cards benefit from a short hook. For the main section, instrumental beds keep narration, captions, and details like specs or prices front and center.

How do I keep voiceover and captions readable?
Set music 6–9 dB under speech, use gentle highs, and leave a small breath before key lines. Cutting on bar lines keeps motion tight without stepping on words.

What track length fits reels, ads, and longer videos?
Reels: 12–30 seconds with a clean tag. Ads: 30–60 seconds. Longer videos: a 1–2 minute bed that loops neatly, then return to the original ending for a tidy close.

Can I reuse the same theme across a series without sounding repetitive?
Build a small palette with tracks. Keep one opener motif and two related beds in similar keys and tempos. Rotate them and vary intros to keep the brand feel consistent.