Music is one of the elements that can connect your customers to your business. Whether you use music for your store, the waiting room in your office, or are looking for music for business videos, having some nice tunes that can help your customers relax can bring tremendous benefits.
Statistics back this up by revealing that more than 80% of shoppers say they enjoy listening to music while roaming the stores, while other people state that hearing some nice tunes before entering a meeting will make them feel more at ease.
When it comes to gyms, the music tempo is crucial to set up the workout pace of the members. The reason behind this is that, when listening to music, people lower their inattentional blindness to unexpected stimuli and can perform tasks much more efficiently. It is not necessarily the critical rhythm but the volume for coffee shops and restaurants. When the volume is too high, customers have difficulty communicating and can interact with the customer service process.
When including music in your videos, whether they are ads for a particular product or simply social media content, pay attention to the way you want people to feel regarding the video. What message does it send, and how can you get watchers to connect with it?
In the end, everybody knows that humans and music are deeply connected. Adding music to your business involves small to zero costs. Still, it can become key to increasing the customers’ perception of your brand, influencing their purchase decisions and mood.
To avoid any legal issues, you need a license for any type of music. If you choose to play music in a store, you need a public performance license issued by organizations such as ASCAP, BMI, and SESAC.
When it comes to music for video ads or even Facebook business music used in videos, you need a synchronization license and a master use license from the copyright owner. If the music you are playing is not legal music for business use, your materials can be taken down online, or you might be faced with a copyright lawsuit that can be pretty expensive.
If you don’t want to spend a fortune to get music licensing for small businesses, you always have the option to play royalty free music for business use. This includes a selection of songs that are free to use for your needs.
You can choose from various songs that can calm, engage and influence your customers in many ways. You may be familiar with how music affects the retail industry, but the same things happen with restaurants, cafes, gyms, offices, and even hotels.